Last updated: 6 October 2026
Fruidel (UK) Limited (“Fruidel”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you interact with Fruidel, including when you:
visit our website;
contact us or make an enquiry;
request a quote, sample or trial;
purchase or receive products or services from us;
communicate with our sales or customer service teams;
provide feedback;
act on behalf of one of our customers, prospective customers, suppliers or other business contacts; or
otherwise interact with Fruidel.
This Privacy Policy does not apply to Fruidel employees, workers or job applicants, who are covered separately.
For the purposes of UK data protection law, the data controller is:
Fruidel (UK) Limited
Company number: 13238405
Registered office: Unit 5A Vauxhall Trading Estate, Greg Street, Stockport, England, SK5 7BR
ICO registration reference: ZB357500
If you have a question about how we use your personal information or wish to exercise your data protection rights, you can contact us through our Support Centre at:
The information we collect depends on how you interact with Fruidel.
We may collect and process information including:
your name;
business email address;
telephone number;
job title;
company or organisation name;
delivery address;
invoice or billing address;
account and customer information;
products and services ordered or supplied;
order and delivery history;
pricing and account information;
enquiries, quote requests, sample requests and expressions of interest;
correspondence and communications with Fruidel;
records relating to telephone calls and customer service enquiries;
customer service tickets;
feedback, survey responses and reviews;
invoicing, payment and transaction information;
marketing and communication preferences; and
technical information relating to your use of our website, such as IP address, browser, device and cookie information where applicable.
We do not generally need to collect special category personal information, such as information about your health, ethnicity, religious beliefs or political opinions, in order to provide our products and services.
Please avoid providing this type of information unless it is necessary.
We may collect information directly from you when you:
complete a form on our website;
request a quote;
request a sample or trial;
place or manage an order;
contact our sales team;
contact customer services;
telephone or email us;
provide feedback;
complete a survey; or
otherwise communicate with Fruidel.
If you deal with Fruidel on behalf of a business or other organisation, your details may be provided to us by another person within that organisation.
For example, an organisation may provide the name, telephone number and email address of a person responsible for managing its Fruidel account, invoices or deliveries.
We create and maintain business records as part of providing our services.
These may include:
customer account records;
order history;
delivery records;
correspondence;
account notes;
customer service history;
feedback;
payment and invoicing records; and
information about products and services supplied.
We may also receive business contact information from other legitimate sources where permitted by law.
We only process personal information where we have a lawful basis to do so.
The lawful basis we rely upon depends on why we are processing the information and the circumstances in which it was collected.
We use personal information to:
set up and manage customer accounts;
process and manage orders;
provide products and services;
arrange and manage deliveries;
manage changes, cancellations and account requests;
issue invoices;
collect payments;
communicate about orders and deliveries; and
provide customer support.
Where you are personally entering into a contract with Fruidel, processing may be necessary for the performance of that contract or to take steps before entering into it.
Where you are acting on behalf of a company or other organisation, we generally rely on our legitimate interests in providing, administering and managing our services and our relationship with that organisation.
We use information provided through enquiries, quote requests, sample requests and trial requests to respond to you and provide the information or services requested.
Depending on the circumstances, we rely on steps taken before entering into a contract or our legitimate interests in responding to business enquiries and developing our business.
We process personal information to:
respond to questions;
resolve issues;
deal with complaints;
manage service requests;
record correspondence; and
maintain appropriate records of customer interactions.
We generally rely on our legitimate interests in providing effective customer service and managing our customer relationships.
We use customer, contact, order and delivery information to plan, manage and complete deliveries.
Where necessary, relevant information may be provided to our drivers, courier companies, delivery partners and logistics providers.
This may include information such as:
the customer or company name;
delivery address;
appropriate contact details; and
information required to complete the relevant delivery.
We rely on our contractual obligations and our legitimate interests in providing and operating an effective delivery service.
We process information for purposes including:
raising and managing invoices;
collecting payments;
processing refunds and credits;
account reconciliation;
credit control;
financial reporting;
accounting; and
complying with tax and other legal obligations.
Depending on the activity, we rely on contractual necessity, our legal obligations, or our legitimate interests in managing Fruidel’s finances.
Payment processing may also be carried out by specialist payment and financial service providers.
We may use feedback, complaints, order information and service information to:
understand how our services are performing;
resolve recurring issues;
improve our products;
improve our processes; and
improve the customer experience.
We rely on our legitimate interests in developing and improving our business and services.
We maintain appropriate business records relating to customers, prospective customers, suppliers and other business contacts.
We may process information where necessary for:
internal administration;
business reporting;
audit purposes;
maintaining appropriate records;
protecting our legal rights;
preventing or investigating misuse or fraud; and
complying with legal or regulatory requirements.
Depending on the circumstances, we rely on our legitimate interests or our legal obligations.
Fruidel primarily supplies products and services to businesses.
We may use business contact information to communicate with existing customers, prospective customers and other business contacts about Fruidel’s products and services.
This may include:
responding to people who have expressed an interest in Fruidel;
following up enquiries, quotes, samples and trials;
contacting prospective business customers;
contacting existing customers about relevant products, services and offers;
sending marketing communications where permitted by law; and
making business-to-business sales calls where permitted by law.
We will only carry out direct marketing where we have an appropriate lawful basis and where the communication is permitted under applicable data protection and electronic marketing laws.
Depending on the type of recipient and communication, we may rely on our legitimate interests in promoting and developing our business, or on consent where consent is required.
You have the right to object to the use of your personal information for direct marketing at any time.
Marketing emails will include an appropriate method of unsubscribing.
You can also ask us to stop sending marketing communications through:
If you opt out of marketing, we may retain limited information about you on a suppression list. This allows us to record your preference and make sure that you are not added back into future marketing activity.
Opting out of marketing will not prevent us from sending service-related communications that are necessary for an existing customer relationship, such as information about orders, deliveries, invoices or important changes to our services.
We do not sell your personal information.
We may share personal information with trusted organisations where this is reasonably necessary to operate our business, provide our services or comply with our legal obligations.
These may include:
customer relationship management and business management providers;
customer service and communications providers;
telephone and call management providers;
email, document storage, productivity and IT service providers;
website, form, survey and feedback providers;
hosting and infrastructure providers;
delivery, courier, routing and logistics providers;
accounting, invoicing, banking and payment providers;
professional advisers, such as accountants, auditors, insurers and legal advisers;
regulatory bodies, government authorities and law enforcement agencies where required or permitted by law; and
other suppliers and service providers that support the operation of our business.
Where appropriate, we only provide third parties with the personal information reasonably necessary for them to perform the relevant service.
Where an organisation processes personal information on our behalf, we take appropriate steps to ensure that suitable contractual and data protection safeguards are in place.
There may also be circumstances where another organisation acts as an independent data controller. In those circumstances, that organisation is responsible for explaining how it uses your personal information.
Some of the technology and service providers used by Fruidel may operate internationally.
As a result, personal information may in some circumstances be processed or accessed from countries outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with UK data protection law.
Depending on the circumstances, this may include relying on:
UK adequacy regulations;
an approved International Data Transfer Agreement;
the UK International Data Transfer Addendum; or
another lawful transfer mechanism permitted under UK data protection law.
We retain personal information only for as long as it is reasonably required for the purpose for which it was collected and for any additional period that is necessary to meet legal, regulatory, accounting or operational requirements.
The appropriate retention period depends on factors including:
the nature of the information;
the purpose for which it is held;
whether you or your organisation remain a customer;
the length of our business relationship;
accounting and tax requirements;
legal and regulatory obligations;
whether information may be required in connection with a legal claim;
operational record-keeping requirements; and
whether information is required to maintain a record of an objection or marketing opt-out.
Some records must be retained after a customer relationship has ended in order to meet legal, financial or regulatory obligations.
Where personal information is no longer required, we will take appropriate steps to delete, anonymise or securely dispose of it.
We may retain limited information for longer where this is necessary to maintain a suppression list, demonstrate compliance, or establish, exercise or defend legal rights.
Our website may use cookies and similar technologies.
Cookies can be used for purposes including:
enabling essential website functionality;
remembering settings or preferences;
understanding how visitors use our website;
measuring website performance; and
supporting marketing or advertising activities where applicable.
We may use tag management technology to manage some of the services and technologies used on our website.
Some cookies are necessary for the website to operate and do not require consent.
Where consent is required for non-essential cookies or similar technologies, we will ask for your permission before using them.
You can manage your choices through the cookie controls available on our website and may also be able to restrict or delete cookies using your browser settings.
We take appropriate technical and organisational measures designed to protect personal information against:
unauthorised access;
accidental loss;
misuse;
alteration;
unauthorised disclosure; and
destruction.
Access to personal information is limited according to business requirements and appropriate access controls are used within our systems.
We also take appropriate steps to assess and manage the organisations which process personal information on our behalf.
No method of transmitting or storing information can be guaranteed to be completely secure. However, we take reasonable and appropriate measures to protect the information entrusted to us.
UK data protection law gives you a number of rights in relation to your personal information.
Which rights apply will depend on the circumstances and the lawful basis on which we process your information.
You may ask us whether we process your personal information and request a copy of the personal information we hold about you.
You may ask us to correct personal information that you believe is inaccurate or complete information that you believe is incomplete.
In certain circumstances, you may ask us to delete your personal information.
This right is not absolute and we may need to retain information where we have a lawful reason or legal obligation to do so.
In certain circumstances, you may ask us to restrict how we use your personal information.
Where we process information on the basis of legitimate interests, you may have the right to object to that processing.
You have the right to object at any time to personal information being processed for direct marketing purposes.
Where you object to direct marketing, we will stop using your personal information for that purpose.
In certain circumstances, you may have the right to receive personal information you provided to us in a structured, commonly used and machine-readable format or ask us to transfer it to another organisation.
Where we rely on your consent to process personal information, you may withdraw that consent at any time.
Withdrawing consent does not affect the lawfulness of any processing carried out before the consent was withdrawn.
Not all rights apply in every situation. There may also be circumstances where we are entitled or required by law to continue processing certain information.
If you wish to exercise a data protection right or have a question about the personal information we hold about you, please contact us through:
Please make clear that your enquiry relates to privacy or data protection.
We may need to ask you for information to confirm your identity before responding to certain requests. This helps us ensure that personal information is not disclosed to someone who is not entitled to receive it.
We will respond to valid requests within the timescales required by applicable data protection law.
You will not normally be charged for exercising your data protection rights. However, the law allows us to charge a reasonable fee or refuse to act in certain limited circumstances, such as where a request is manifestly unfounded or excessive.
If you have concerns about how Fruidel has handled your personal information, we encourage you to contact us so that we can investigate the matter.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Further information about your rights and how to make a complaint is available at:
Our website may contain links to websites or services operated by other organisations.
Fruidel is not responsible for the privacy practices of those third parties.
We recommend reviewing the privacy information provided by the relevant organisation before providing personal information to them.
We may update this Privacy Policy from time to time, including where:
our products or services change;
the way we process personal information changes;
we introduce or change systems or service providers; or
relevant laws, regulations or regulatory guidance change.
The current version will be published on our website and the date at the top of this Privacy Policy will be updated when appropriate.
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we use personal information, please contact:
Fruidel (UK) Limited
Unit 5A Vauxhall Trading Estate
Greg Street
Stockport
England
SK5 7BR
Support Centre: https://support.fruidel.com
ICO registration reference: ZB357500
